Football pushes TalkTalk internet traffic in UK to record 8.1 Tbps


Internet traffic through UK broadband ISPs increased last night following several Premier League football matches, which were broadcast widely online through Amazon’s Prime Video service. As a result, budget-friendly Internet service provider TalkTalk experienced record network traffic, which peaked at 8.1 Tbps (terabits per second).

New 8.1 Tbit / s The spike occurred around 9 p.m. last night (December 1, 2021), which compares to their previous record high of 7.6 Tbps which was set back in December of last year. Both records came as a result of football streaming, although last year’s peak was also boosted by the release of several popular video game software updates, which sparked a further increase in l download activity.

REMARK: Amazon is expected to host another batch of “exclusivePremier League Football matches tonight, starting at 7pm, so we expect another busy night.

By comparison, most of the extra traffic generated last night came from Amazon’s live streaming of a slew of soccer games through their popular Main video serve (i.e. Watford v Chelsea, Southampton v Leicester, West Ham v Brighton, Wolves v Burnley, Aston Villa v Man City and Everton v Liverpool).

Phil Haslam, CTO of TalkTalk, said: “Last night’s network spike shows that our appetite for data (and big sport) shows no signs of slowing down. When Amazon Prime streams soccer games, it adds a big increase in demand on our network. This is because our customers are streaming the action in real time and Amazon Prime is streaming multiple games simultaneously so more people are watching at the same time. The last thing a fan wants is to miss their team’s score, so our brilliant engineering teams have been working through the night this week to make sure our network is running smoothly.. “

The ISP also released a graph of network traffic from last night, which shows the Tbps traffic rate on the left and time at the bottom (we’re assuming they were too busy to bother writing labels for them. same). In our experience, the different colored bands in these graphics tend to reflect different types of network traffic, but unfortunately TalkTalk has not identified them.


A roughly similar increase can be seen by looking at yesterday’s aggregate traffic data from the London Internet Exchange (LINX), which handles a key portion of UK and global data traffic through their switches through nearly a thousand members. (Broadband ISP, mobile operators, etc.). Total aggregated traffic peaked at around 6.5 Tbps around 8:40 p.m., which is significantly higher than the previous peaks of the previous 6 days.

REMARK: LINX does not provide a complete overview of the internet traffic flow of all ISPs (e.g. BT alone experiences much larger traffic spikes of around 20 Tbps), but they do give a useful indication of the amount of traffic. extra that circulates as trends seen on other networks tend to show up in their data.


Most ISPs employ Content delivery networks (CDN) to help manage the load of such events, which caches popular content closer to the network for end users (i.e. improves performance without network constraint) and reduces the impact of supplier on external links.


Comments are closed.