New Cisco Research Reveals Workers Demand Universal Access to High-Performance Broadband to Succeed with Hybrid Working

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SAN JOSE, CA., February 23, 2022 /PRNewswire/ —

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Summary of news

  • 75% of workers think broadband services need to be significantly improved to enable them to work from anywhere

  • Three in four respondents believe that access to fast, reliable internet is essential to future economic growth and a well-educated population.

  • More than half (58%) say they were unable to access essential services such as online medical appointments, online education during lockdown, due to unreliable internet

  • Almost half (48%) of the workforce now rely on their home internet to work from home or run their own business.

Cisco’s Broadband Index released today reveals that people value Internet access more than ever. According to the global survey of nearly 60,000 workers in 30 countries on access, quality and use of broadband at home, economic and societal growth will not happen without universal access to fast and reliable.

Hybrid Work depends on good internet

The success of hybrid work depends on the quality and availability of the Internet. 75% of workers say broadband services need to be significantly improved to support this new way of working. Nearly eight in 10 (78%) workers surveyed say the reliability and quality of broadband connections are important to them. The reliance on high-performance internet access is underscored by the fact that eight in 10 respondents (84%) actively use their broadband at home for four hours or more each day. Meanwhile, three or more people use the Internet at the same time in 60% of households.

Many remote workers need more than a basic level of connectivity to support themselves. To meet demands on their broadband connection, nearly half of respondents (43%) plan to upgrade their Internet service in the next 12 months.

“A secure, high-quality and reliable internet is critical to the success of hybrid working,” said Jonathan DavidsonExecutive Vice President and General Manager, Large Scale Infrastructure Group, Cisco. “We work closely with our global service provider customers to change the economics of the Internet and help them reinvent the Internet infrastructure to make it better and more accessible to connect more people and the businesses that depend on it. .”

Review for Small and Medium Businesses

Nearly half (48%) of the workforce now rely on their home internet to work from home or run their own business. This is particularly critical for small and medium-sized enterprises (SMEs), which do not have the same IT resources and infrastructure as large enterprises. A new digital business environment has emerged where ambitious entrepreneurs and start-ups can thrive, fostering innovation across all sectors.

According to the World Bank*, SMEs represent approximately 90% of businesses and more than 50% of jobs worldwide. In emerging markets, SMEs create 7 out of 10 jobs. Broadband will therefore play a key role in the growth and evolution of this core business category.

Safety is vital

To work from anywhere, employees need to connect to their company’s networks and applications from outside the office, access private data across multiple locations, across multiple devices, through public and private networks. Workers are increasingly aware that safety and security, as well as speed and reliability, will be critical to the success of hybrid working. More than half of people who work remotely full-time or in hybrid mode would pay more to ensure they have a secure broadband connection.

Bridging the digital divide

Beyond the business world, improving the quality of Internet access has a much wider impact on the economy and society. Three in four respondents believe that access to fast, reliable internet is essential to future economic growth and a well-educated population. A similar share (78%) says everyone should be able to securely connect to fast, reliable internet, regardless of location.

“As of today, more than 40% of the world is still unconnected. Failure to connect these approximately 3.4 billion people over the next 10 years risks widening the digital divide even further,” said Guy Diedrich, SVP and Head of Global Innovation. “As business leaders and technologists, we must help the rising tide of the digital age lift all ships; time is running out.”

Data from the Cisco Broadband Index survey highlights concerns about the digital divide: 65% of respondents say access to affordable and reliable broadband will become a major issue for people as connectivity becomes even more vital to access to employment and educational opportunities. More than half (58%) say they were unable to access essential services such as online medical appointments, online education, social services and public services during the lockdown, due to an unreliable broadband connection.

Partnership for Digital Inclusion

The critical need for universal broadband presents a great opportunity for governments and industries to work together and take action. 75% of respondents would like governments to speed up their plans to ensure high-speed, reliable internet is available to everyone. Governments can establish broadband policies and programs that encourage competition, stimulate Internet investment and expand its reach. Employers can support their workforce by adopting the right technology for their particular hybrid work model. Service providers can partner with governments to develop programs that meet the needs of the unserved or underserved and embrace new networking methods to propel the “internet of the future” that will meet demand.

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About the Cisco Broadband Index

Cisco Broadband Index is based on a survey of 59,796 workers in 30 countries: UK, Germany, France, Italy, Poland, Russia, Japan, hong kong, Taiwan, Australia, New ZealandKorea, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, India, Canada, Brazil, Mexico, China, United States, Spain, Saudi Arabia, South Africa, SwedenWATER and Netherlands. It was completed in December 2021. The sample included respondents based in each region of each country, who either work full-time remotely; full time in an office; hybrid, between home and office; or on the front line. The poll was conducted by independent research consultancy Censuswide, which respects and employs members of the Market Research Society – which is based on ESOMAR principles.

About Cisco

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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the United States and other countries. A list of Cisco trademarks is available at www.cisco.com/go/trademarks. Third-party brands mentioned are the property of their respective owners. Use of the word partner does not imply a partnership relationship between Cisco and any other company.

*Small and Medium Enterprise (SME) Financing, World Bank

SOURCECisco Systems, Inc.

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