The internet has opened up the creator economy to new heights


of improved creativity department

One of the most dramatic differences between the traditional, analog world of creation and the modern, digital world is the democratization that has taken place in this area. Until recently, writers, musicians, artists and filmmakers collectively formed a relatively select group that was difficult to integrate as a professional. Today, anyone with an internet connection can publicize their work and make money from it. Indeed, everyone online, to a greater or lesser degree, is a digital creator – even with the most ephemeral social media posts. While it’s clear that the creative field has widened enormously, details are hard to come by. This makes a new “Creator Report” from Linktree particularly useful. Linktree describes itself as:

a tool to connect subscribers to your whole online world – not just to a feed.

A Linktree not only directs followers in any direction you choose – to your other social profiles, your e-commerce store, or content you want to share – but it also helps keep followers within your online ecosystem for longer. . It allows users to share more, sell more, retain more, and grow more.

Linktree claims over 23 million users worldwide, which means it should be in a good position to observe how the new world of digital creation works. Here are some of the highlights from the Creators Report.

Out of 4.2 billion social media users, Linktree says there are 200 million creators, defined as “individuals who use their influence, creativity, or skills to aggregate and monetize their audience.” Naturally, most of these creators have a limited number of subscribers. Linktree says there are 23 million “recreational creators” with less than 1,000 subscribers; a whopping 139 million creators with between 10,000 and 1,000 subscribers; 41 million in the next category, with up to 100,000 subscribers; and finally 2 million creators each with up to a million and over a million subscribers. About two-thirds of creators work part-time, with 43% spending up to five hours a week creating material. Some 36% have been active for less than a year.

The other key aspect is of course the money they earn. According to Linktree, 12% of full-time creators earn more than $50,000 and 46% earn less than $1,000. Among part-time creators, only 3% earn more than $50,000, while 68% earn less than $1,000.

None of these numbers are particularly surprising – one would expect only a small proportion of creators to earn a living wage, and for full-time creators it’s easier to do so than for part-time creators. . The central message of this report is positive: the Internet has unleashed creativity on an unprecedented scale. When the digital world is criticized for its flaws and flaws, which no doubt exist, it’s something to always bear in mind – and celebrate.

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Originally published on the Walled Culture blog.

Filed Under: business models, copyright, creativity, creator report, creators, internet, the long tail


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