Using this Google tool may hurt your search rankings … and other small business tech news this week

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Here are five tech events that happened in the past week and how they’re affecting your business. Did you miss them?

1 – Google Search Console geo-targeting can hurt search rankings.

According to a recent discussion in Google Search Central SEO office hours last month, using the Google Search Console geo-targeting feature can hurt search rankings if you’re trying to reach a larger audience. large. By configuring your site’s international targeting setup for a specific country or location, it can become hyper-focused on that country and less focused on others, limiting your site’s ranking in other countries. (Source: Search Engine Journal)

Why this is important for your business:

If your desire is to target a larger audience, you are advised to turn off location targeting in Search Console.

2 – Ford launched charging software to help small businesses electrify their fleets.

Ford recently announced that it will be launching charging hardware and software to help businesses switch to electric vehicles in the future. Ford Pro Charging was introduced to simplify the switch from traditional internal combustion fleets to electric vehicles, which help minimize costs and emissions. Ford’s fleet currently has 125,000 customers in the United States, and the auto giant expects annual sales of its commercial electric vans and trucks to exceed 300,000 units over the next 8 years. (Source: NWI Times)

Why this is important for your business:

The use of electric vehicles will increase considerably in the years to come. Using Ford’s software can help you with the transition.

3 —Acer launches a trio of Chromebooks. Which one best suits your needs?

Acer will be rolling out a new trio of Chromebooks to meet the needs of everyone from students and hybrid employees to those who need flexibility. (Source: Laptop Mag)

Why this is important for your business:

Your choices? The Acer Chromebook 314 which is aimed at students looking for a budget laptop that ranks among the best in terms of durability, the Acer Chromebook 315 with its HDR webcam and internal microphones which are ideal for students or employees who work both in the classroom / office or remotely, and the Acer Chromebook Spin 513 which is the most flexible of the three with the ability to switch between tablet, tent, and laptop mode.

4 – Low-code and no-code platforms are beyond shiny tools.

According to recent reports, low-code and no-code platforms are the next big thing for 2022. Platforms are proving to go beyond simple sophisticated tools for individuals to develop projects and, instead of this, become an integral part of the digital strategy. businesses and enterprises at all levels. With the increase in the number of businesses becoming increasingly digital, there is a need for individuals beyond programmers and IT professionals to have the capabilities to develop the software they need. (Source: ZDNet).

Why this is important for your business:

As I wrote previously, it’s not just hype. Research firm Gartner says the popularity of these low-code apps will cause 70% of new apps developed by companies to use low-code or no-code technologies, up from less than 25% in 2020. Now there is an industry growing rapidly. low-code CRM applications that remove much of this complexity – and lower costs for businesses large and small.

5— These are the best internet providers for 2022, according to CNET.

Tech website CNET recently released its picks for the best internet providers for the coming year. Some of the selections include AT&T, which was voted Best Fiber Provider, Charter Spectrum which was voted Best Cable Internet Service Provider, Rise Broadband which was voted Best Rural Internet Service Provider, and Verizon which was chosen for its customer service. You can see a full list of ISPs here. (Source: CNET)

Why this is important for your business:

Much depends on your location and the options available. But if you have enough choices, some of these providers may be a better fit for your business.

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