Verizon returns to Super Bowl to spotlight new 5G internet extension


What do you want to know:

  • Jim Carrey will reprise his role as “The Cable Guy” in Verizon’s in-game commercial, providing a huge platform for 5G Home and 5G Business Internet, see tease here

  • The “Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband” is a one-of-a-kind mobile experience offering unprecedented access to the most anticipated Pepsi Halftime ever.

  • Verizon makes $119 million long-term investment in Los Angeles and Inglewood ahead of big game at SoFi Stadium

NEW YORK – Verizon, Official Technology Partner and Official 5G Network of the NFL, returns to the Super Bowl for the fifth straight year with an in-game ad. Jim Carrey will reprise his role as “The Cable Guy” and give a huge platform for news Verizon’s 5G Home Internet and 5G Business Internet offerings, including the speed and bandwidth to connect TVs, tablets, phones, game consoles and more to the fast and reliable ultra-network, see tease here.

5G Home is now available to 20 million people, and 5G Business Internet is available to an additional two million businesses across the country.

Powered by the recent expansion of 5G Ultra Wideband to over 100 million people1 in the United States, the company will also showcase the speed and power of its 5G network throughout the game broadcast – from on-field action to immersive mobile access to the Pepsi Super Bowl LVI Halftime Show.

The Pepsi Super Bowl LVI Halftime Show will be broadcast in real time over the Verizon 5G Ultra Wideband network, allowing this unique experience to take place. With the addition of strategically placed 360 degree cameras streaming in 4K throughout the stadium, pitch and stage, fans will be able to curate their own second screen experience with access to exclusive viewpoints not available on TV. To access the experience, consumers can enter the “Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband” through the Pepsi Halftime mobile app to feel instantly transported into the show itself – at home or watching with friends.

“The Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband is so much more than just a second-screen experience, it lets fans feel like they’re on stage with the performers,” Diego said. Scotti, CMO, Verizon. “Using 5G Ultra Wideband technology and in close partnership with Pepsi, Roc Nation and the NFL, we are able to improve one of the most-watched events of the year in a way that never has. been made before, opening the doors to the future of live events.

“This year’s Pepsi Super Bowl LVI Halftime Show performance is already among the most anticipated ever, so we wanted to give fans an unprecedented level of access. Given that most people are already consuming content on their mobile devices while watching the game on TV, we thought this was a great opportunity to create a new, immersive way for fans to experience the performance – as if they were on stage or in the stadium itself – all from our Pepsi Super Bowl LVI Halftime Show mobile app,” said Todd Kaplan, Vice President of Marketing, Pepsi. “The Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband brings the experience of second screen to a whole new level, as it will truly improve fan engagement and participation, in what is sure to be a performance for the ages!”

To support Pepsi Halftime Dr. Dre’s headliner, Verizon is committing $1 million to the Iovine and Young Center at the University of Southern California (USC), a key partner of Jimmy Iovine and Andre” Dr. Dre” Young’s magnet high school (Regional High School #1) which will open in Leimert Park in the fall of 2022. Verizon’s commitment supports the expansion of the Academy’s educational activities into the learning experiences of the design, technology, and entrepreneurship for high school students and related professional development opportunities for teachers throughout the Los Angeles metro area.This partnership unites the Academy’s goal of evolving its educational models and their impact and Verizon’s goal of promoting digital skills training. It also demonstrates Verizon’s commitment to the LA community, where, through its nonprofit partners, it supports t 39 Verizon Innovative Learning Schools with a market value of over $75 million to help bridge the digital divide in education.

“Verizon’s incredible generosity provides the opportunity to create the same impact in the arts, technology, and business of innovation at the South Los Angeles high school level that the Iovine Young Academy did at the USC,” said Jimmy Iovine, music entrepreneur and philanthropist. “Verizon’s commitment to education has always been impressive, and we are grateful for their support of the Iovine and Young Center.”

5G and the fan experience

Verizon 5G Ultra Wideband will bring fans as close to the game as possible inside SoFi Stadium. Verizon 5G Multi-View in the NFL Ticketholder app will give fans in attendance, with select 5G Android and iOS phones, the ability to engage with up to seven different camera angles, project AR overlays of Next Gen stats from the NFL for players and instantly access replays. Using Verizon 5G Multi-View, fans will never miss a moment of the on-court action, even if they step away from their seat. Additionally, NFL Ultra Toss, an interactive mobile game, will also be available in the NFL Ticketholder app with new features that allow players to view scores and compete directly against other playing fans in real time.

New this year, Verizon has partnered with Snapchat for an exclusive 5G Augmented Reality (AR) Connected Lens, for fans at SoFi Stadium. Fans connected to Verizon 5G Ultra Wideband at the stadium can use Snapchat to join a shared, simultaneous AR experience where they can team up and battle with other groups of fans to take control of a giant virtual airship hovering overhead. ground. Whichever group makes the most noise will “go Ultra” and have a chance to take control of the airship and ultimately win the game.

Network improvements in and around SoFi Stadium

Verizon made a long-term investment of $119 million across Los Angeles and Inglewood in preparation for the big game; an investment that will benefit customers living and traveling in the region in the future, adding capacity, speed and coverage for residents, businesses and visitors.

As part of this investment, Verizon built 169 new small cells, 4 new macrocell sites and 24 new in-building systems. These solutions will provide reliable and secure service to visitors attending the game, NFL players and staff, first responders, and residents of Los Angeles and Inglewood enjoying all the festivities surrounding the big game and beyond.

Public security

Verizon Frontline, the advanced network and technology designed for first responders, works closely with Los Angeles County public safety agencies to help ensure first responders have the reliable connectivity they need to protect match fans and those in the local community.

Comprised of technicians and engineers actively monitoring and managing the Verizon network throughout Los Angeles, the Verizon Command Center will also operate around the clock to help ensure that first responders and fans can communicate effectively.

Great deals from Verizon to prepare fans for Gameday

Starting February 9 and for a limited time, fans can ensure their phones are protected and powered with 40% off a Verizon Tailgate Accessory Bundle exclusively available at Verizon stores, while supplies last. .

The 5G Home and 5G Business Internet experience

For fans at home, having reliable connectivity for the biggest game of the year is a must. With 5G home internet, available in select regions, streaming the Super Bowl and commercials is incredibly easy. Setup is plug and play. It’s reliable and fast enough to power devices at home while gaming. Customers can connect their TVs, tablets, phones, game consoles and more to a super-fast and reliable network. 5G home internet is 50% off for customers on select new Verizon 5G mobile plans, and new internet service plans come with one month free.2 With Verizon Fios Home, 5G Home Internet, and LTE Home Internet, Verizon has great options for customers looking for reliable and fast broadband solutions in the home.

With 5G Business Internet, 5G Business Internet, available in select regions, customers can also experience exceptional performance, reliability and convenience for their business. This wireless alternative to wired Internet is for businesses of all sizes and includes self-installation or professional installation options, multiple pricing and service options, unlimited data and a 10% price guarantee. year3.

Whether fans are at the game or on the go, they can stream, tweet, snap and share quickly and reliably. At home with 5G Home or on the go for Super Bowl LVI, they can make the most of Verizon’s 5G Ultra Wideband network.

1 5G Ultra Wideband available in over 1700 cities

2 50% off 5G Home Internet: Save 50% on 5G Home Internet when you combine your plan with the 5G Do More, 5G Play More or 5G Get More plan. Automatic payment and paperless billing required. 1-month promotional credit applied via bill credit over 1-2 billing cycles. Subject to VZW agreements and credit approval.

3 The price guarantee only applies to monthly access charges. Conditions and restrictions apply.


Comments are closed.