From mid-May 2022, offshore entities providing cross-border advertising services in Vietnam can consult an official government list of websites banned from displaying advertisements before collaborating with website owners to provide advertisements in Vietnam. . The list is available here and is subject to further updates by the Ministry of Information and Communications (MIC) in the future.
Under Vietnam’s current advertising law, “provision of cross-border advertising services in Vietnam” means the provision by foreign organizations and individuals of advertising services to users in Vietnam from websites and equipment systems located outside Vietnam through which revenue in Vietnam is generated. Foreign providers of cross-border advertising services must comply with Vietnamese laws regarding, among others, advertising, cybersecurity and management, and the provision and use of Internet services.Among these requirements, the law requires that advertising service providers, ad publishers and advertisers may not cooperate with the owners to post advertisements if the websites of these owners violate the law and have been enacted on the MIC portal.According to these provisions, to comply with this requirement, all stakeholders, including foreign advertising service providers, who wish to publish advertisements advertisements for the Vietnamese public on any website should conduct a public search on the MIC portal to check whether the relevant website is listed there before posting advertisements.
To facilitate compliance with this requirement, in mid-May 2022, the MIC announced the first 25 websites banned from serving advertisements due to violations of Vietnamese law. Access to these websites is currently blocked by the MIC and other relevant authorities.
Accordingly, all persons and entities advertising in Vietnam, including cross-border advertising service providers, should keep abreast of the list of websites on the MIC portal and avoid cooperating with such websites in the context of advertising.